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I hope you know about what is Downsells and how Downsells are working!
This strategy is based on Downsells are the best way to explore the power of Rejection!
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Prerequisite
— You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
— You should have knowledge about Downsells and how to create them
What is a downsell?
Pro Tip!
It's recommended to add a downsell offer for
Popup widget style Main Offer. Because it gives better results, the popup is blocking, and inpage in non-blocking.Let's discuss the strategy!
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Strategy Logic: This is a chained downsell + with offer title hack strategy!
Step 1: Create an offer widget
We've already know how to Create a Simple Discounted Cross-sell Offer?
- Create a cross-sell / upsell offer with
Popupstyle — This is the main offer
We are going to create downsell for this main offer.
Step 2: Create downsell
In this strategy we are creating a series of 3 downsells (more than 3 is not recommended, it may irritate the customer and ends up by losing the sale)
First Downsell #1
- Click
Add Downselland select an offer type
- Select the offer products for downsell
- Give a
20% DiscountOffer
- Change
Translation TextsHow to use translations editor properly?
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⚠️ Don't set a timer for first downsell!
Let's create another downsell in the series
Second Downsell #2
- Click
Add Downselland select an offer type
- Select the offer products for downsell I've selected Frequently Bought Together Offer and listed some cross-sells
- Give a
10% DiscountOffer — The logic here is to give less discount than the previous offer, because we need to give irresistible offer on next Downsell #3 and make the customer feel like it's 'Never miss deal'
- Change
Translation TextsHow to use translations editor properly? I've given this "One more Special Offer!! 👉 Don't miss this!! 😻"
⚠️ Don't set a timer for this downsell! Next downsell is our main one!
Third Downsell #3
- Click
Add Downselland select an offer type
- Select the offer products for downsell
I've selected a bundle of
3 Productswithhigh discountand listed some cross-sells
- Give a
High DiscountOffer that you can afford. — The logic here is making the customer feel like it's a 'Never miss deal'
- Change
Translation TextsHow to use translations editor properly? I've given this "Alert!! 🚨 Final Offer for you! Grab this in the next 60 seconds!! It won't come back! ⚠️" - Recommended to change offer title
- You can also change the checkout button text
- Set a 1 minute timer,
General Settings > Timer Status > Set Timer to 01:00
You're done!
We've created a chained downsell and let's see how it performs!
Pro Tip!
You can chain the downsells, you can create more than one downsells by simple clicking
Add Downsell button.
It will work like, if customer rejects Main offer #1 then it shows Downsell #1 and customer again click rejects that offer, it will show next downsell on the queue Downsell #2 and so on.Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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