Popup vs In-Page #4

Prerequisite — You should have knowledge about creating widgets

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Create a Simple Discounted Cross-sell Offer? — You should have knowledge about split tests (A/B/N Tests)

What's a Split test (A/B test), how to use it effectively?

Core Logic: Testing different versions of the widget style Example: Offer widget popup version #1 vs Showing in the page version #2

Step 1: Create an offer widget

Step 2: Create the version #2 Split test

• Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page

• This will make the first widget as Split test #A and creates Split test #B

Make changes to version #2

• Change the widget style to popup by clicking Edit Funnel > Change to Popup > Save on split test #B

• Save & Publish the funnel

Give some time for split tests to run!

• It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results

• If you give more time for split tests to run, will get better results.

How to analyse performance?

• Click View Analytics on the funnel

• Check the numbers there, see the revenue and conversions

• We can clearly see that split test #A performs better

What's next?

• You can run split test another 7 days - 14 days to get better results.

• If you still see massive rejection in a split test, it's doesn't make sense to keep it live.

• Edit Funnel and remove the losing split test Split test #B

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