I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
Prerequisite — You should have knowledge about creating widgets Create a Simple Discounted Cross-sell Offer? — You should have knowledge about split tests (A/B/N Tests) What's a Split test (A/B test), how to use it effectively?
Let's discuss the strategy!
We are going to split test 2 versions of the widget, one that pops up when the customer click on the add to cart button (version #1) vs showing an offer under the add to cart button (version #2)
Core Logic: Testing different versions of the widget style Example: Offer widget popup version #1 vs Showing in the page version #2
Step 1: Create an offer widget
We've already know how to Create a Simple Discounted Cross-sell Offer?
So let's move to the second step. This widget is the version #1 of split test.
Step 2: Create the version #2 Split test
- Click on
Copy Widgetof version #1 >
Copy As New Split Test To>
- This will make the first widget as
Split test #Aand creates
Split test #B
Now same copy of the widget has been created!
Make changes to version #2
- Change the widget style to popup by clicking
Change to Popup>
Saveon split test #B
- Save & Publish the funnel
Give some time for split tests to run!
- It's recommended to give at least
7 daysto run split test or at least
1000 impressionsto get the results
- If you give more time for split tests to run, will get better results.
How to analyse performance?
View Analyticson the funnel
- Check the numbers there, see the revenue and conversions
- We can clearly see that
split test #Aperforms better
- You can run split test another 7 days - 14 days to get better results.
- If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
Edit Funneland remove the losing split test
Split test #B
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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