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I hope you know about what is Downsells and how Downsells are working!
This strategy is based on Downsells are the best way to explore the power of Rejection!
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Prerequisite
— You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
— You should have knowledge about Downsells and how to create them
What is a downsell?
Pro Tip!
It's recommended to add downsell offer for
Popup widget style Main Offer. Because it gives better results, the popup is blocking and inpage in non-blocking.Let's discuss the strategy!
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Strategy Logic: Pushing customers to reject the main offer and suggesting an irresistible offer product
— This will increase the probability of take rate/conversions
Step 1: Create an offer widget
I hope you've already know how to Create a Simple Discounted Cross-sell Offer?
Pro Tip!
Customers are more unlikely to spend more than 20% (of the main product price) on add-on offers!
— Use this logic in this downsell strategy
— Also, Keep this in mind while creating cross-sell offers! (not upsell offers)
Our strategy is to show an offer to customer and push them to reject the offer! How can we achieve it?
Show an offer that is not affordable by the customer!
- We can show a product without discount
- We can show a product with high price that customer can't afford!
Create a non-affordable cross-sell offer
- Create a cross-sell offer with
Popupstyle — This is the main offer
- Select an high amount not affordable product
- Change
Translation TextsHow to use translations editor properly? You can give like "Would you like to add Pet Feeder for $50?"
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Ok, we've created main offer, now we are going to create downsell for this main offer.
Step 2: Create irresistible downsell
- Click
Add Downselland select an offer type (you can change the offer type to bundle or any other offer, I am creating another simple cross-sell offer, you can also use Split test for downsells later)
- Select the offer products for downsell
- Give a
better discount(it's better to give high discounts for downsell — more likely to increase conversions)
- Change
Translation TextsHow to use translations editor properly?
- Add a scarcity for downsell with a
10 minutes timer(optional)
You're done!
We've created a simple downsell and let's see how it performs!
Pro Tip!
You can chain the downsells, you can create more than one downsells by simple clicking
Add Downsell button.
It will work like, if customer rejects Main offer #1 then it shows Downsell #1 and customer again click rejects that offer, it will show next downsell on the queue Downsell #2 and so on.Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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