In 2019, Amazon's net revenue amounted to 280 billion US Dollars, a record figure.
And In the year 2006, Amazon's CEO revealed that it's 35% of sales is contributed by upselling and cross-selling efforts. So you can think about how much amount it is for Amazon.
Bundling products that are likely to use with the main product with a pinch of discount will attract more buyers.
Consider some real-world examples,
Example #1:
Dog harness collar vs Bundle with Dog harness collar + an Additional leash with a 10% discount if bought together.Example #2:
iPhone 12 alone vs Bundle of iPhone 12 + Protective case or iPhone 12 + AirPods with a 10% discount if bought together.Example #3:
Chainsaw alone vs Bundle of Chainsaw + Protective glasses with 15% discount.Example #4:
Shoes alone vs Bundle of Shoes + 2 pair of socks with 10% off when bought together.Example #5:
Toilet Sprays alone vs Bundle of Toilet Sprays + Toilet Sanitiser or Toilet Sprays + Toilet Sanitiser + Toilet Soap with 20% offWhich one do you prefer to buy personally? Consider yourself as a buyer for you needs.
Pro Tip!
Frequently Bought Together is also called a Bundle by some people, but both are different in the way it works in Upsell Funnel Engine.
You can read more here
Bundle vs Frequently Bought Together differences?
Let's see how to create a bundle offer.
How to create bundles?
How to create a bundle offer?
Step 1: Create a
new funnelStep 2: Select the
trigger product.
Step 3: Click
add widgetStep 4: In add widget menu select
widget type as Bundle upsellStep 4: Select your
upsell products and apply corresponding discount.
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